Full-Service Digital Marketing Agency for Small to Mid-Sized Businesses

Looking for a digital marketing agency who understands your small business advertising needs?

You’ve come to the right place.

Heather Lyles Marketing is based out of Tampa, Florida and servicing clients globally. Our clients range from small business owners needing a full branding effort to internationally-based software companies looking to maximize their reach.

Our method is a little different than others – we are obsessed with the data. We take a highly analytical approach to what we do, making sure we craft a holistic marketing plan that makes sense and fits the budget. Data nerds, rejoice.

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Services

Search Engine Marketing (PPC/SEM) 

Ever see one of those ads that show up when you search for something on Google? Our team is Google AdWords certified and will not only do in-depth keyword research for your campaign, but monitor and optimize it throughout its life, ensuring you’re getting the most conversions for your dollar.

Display Advertising

Gone are the days of placing banner ads across websites with little to no regard for relevancy! We use contextual, behavioral, audience, remarketing and geographical targeting to get your banners in front of the right eyeballs when it matters.

Social Media Ads

Finding your target audience on platforms like Facebook has never been easier, thanks to all of the information that we volunteer about ourselves! Get your ads in front of those who will value what you’re offering.

Copy & Content Writing

Have something to say but don’t quite have the words? Need fresh, keyword-rich content for your website to drive SEO? Get your brand’s voice heard through content. A benchmark report will be pulled to provide us a clear idea of where you currently rank on the keywords that matter most to your brand, and which keywords could use some extra love.

Search Engine Optimization (SEO)

You need a website that is optimized for the keywords that matter to your brand. We can run diagnostic reports that show any glaring issues that would hinder you from making the first page of Google or slow down your SEM campaign. We can also craft a content calendar planned around the keywords that you are interested in, and continue to monitor them. Additional SEO services like link building strategies, review management, and more are available.

Website Design

Need a website that is easy to use that will drive leads? From robust custom work to simple three-page template sites, we can handle it. Don’t think that web design has to include lengthy timelines and price tags. Get ready to be surprised.

Graphic Design

Ever fancy yourself as a comic book character? Just need a logo? We have designers capable of turning around stylish business cards or custom graphics that will jazz up your social media feed.

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About HLM

Heather Lyles has spent 12 years in brand management, marketing management, and marketing analysis with the last 7 years specifically in digital marketing. Combining a strong understanding of SEO best practices and UX analysis, Heather enjoys joining these with PPC campaign strategy, implementation and optimization. She has been Google Ads certified consistently since 2014 and Analytics certified since 2016. Heather enjoys auditing current PPC campaigns as well as crafting new campaigns from research to execution. Quoting Marie Kondo, Heather gets excited over auditing campaigns and seeks creative ways to restructure and declutter. She loves mess!

Heather approaches all projects with enthusiasm and expertise. She has worked in several verticals and with products at every price point. Starting her career in the automotive industry, she developed extensive B2C and B2B knowledge that she has applied

She has crafted and executed PPC strategy for the real estate, travel/tourism, construction, legal, home services, industrial, animal services, and several other verticals. Hospitality is one Heather is particularly passionate about, having worked on teams impacting marketing efforts for the rebrand of  Sonny’s BBQ, Tony Roma’s, Barnie’s Coffee & Tea, Tijuana Flats, and many more. While Heather has worked on PPC strategy for businesses of all sizes, her largest was working on the team at ConnectWise for their SaaS product Control. ConnectWise was sold in February 2019 with an estimated valuation of $1.2 billion.

Heather received her BBA in Marketing from Stetson University. Heather currently works from sunny Tampa, Florida and can be caught singing punk rock songs to her cat, Greta Garbo.

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Free Consultation

All businesses are offered a free 15 minute consultation to talk about company goals, their current efforts, and evaluate options. From there a marketing strategy will be crafted that will not only deliver results but is suited to the budget available.

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