About HLM

Heather Lyles has spent 12 years in brand management, marketing management, and marketing analysis with the last 7 years specifically in digital marketing. Combining a strong understanding of SEO best practices and UX analysis, Heather enjoys joining these with PPC campaign strategy, implementation and optimization. She has been Google Ads certified consistently since 2014 and Analytics certified since 2016. Heather enjoys auditing current PPC campaigns as well as crafting new campaigns from research to execution. Quoting Marie Kondo, Heather gets excited over auditing campaigns and seeks creative ways to restructure and declutter. She loves mess!

Heather approaches all projects with enthusiasm and expertise. She has worked in several verticals and with products at every price point. Starting her career in the automotive industry, she developed extensive B2C and B2B knowledge that she has applied

She has crafted and executed PPC strategy for the real estate, travel/tourism, construction, legal, home services, industrial, animal services, and several other verticals. Hospitality is one Heather is particularly passionate about, having worked on teams impacting marketing efforts for the rebrand of  Sonny’s BBQ, Tony Roma’s, Barnie’s Coffee & Tea, Tijuana Flats, and many more. While Heather has worked on PPC strategy for businesses of all sizes, her largest was working on the team at ConnectWise for their SaaS product Control. ConnectWise was sold in February 2019 with an estimated valuation of $1.2 billion.

Heather received her BBA in Marketing from Stetson University. Heather currently works from sunny Tampa, Florida and can be caught singing punk rock songs to her cat, Greta Garbo.